The main concept the company wants you to take away is its commitment to creating sustainable outdoor clothes and doing good. The origin of Cotopaxi’s name is an excellent spot to begin explaining the company's history. Moz is transparent about its humble beginnings, how it received funding, and most importantly, how it switched to the company’s core values of what it does best - search.Ī company's true character shines through in the memories and associations its name conjures up. In addition, the About Us page on Moz has clear headers, short blurbs, and a few pictures to help break up the text. At first glance, the clear mission statement attracts your attention and lets you know what is important to the company and how they view marketing. There are all different types of companies represented too, from simple-yet-effective designs to more complex examples.Ī lot has changed since Moz was founded in 2004, so a rebranding was in order. To give you some ideas, here are some samples to check out. So, what exactly do these pages look like when they’re done well? Generally, they’re found in website footers:Įvery company claims to have core values and some kind of differentiator that makes them different than other companies out there.īut, no other company on Earth shares your exact story or your specific reason for being in business in the first place.Ĭonveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate.Ĭertainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up).īut, they do help, and they’re great because they let you put that story front and center.ĥ0 About Us Page Examples To Inspire Your Own Essential pages for establishing who you are and what you’re about.Get it right, and they go from a line item no one looks at, to an essential element of telling your company’s story. That’s selling those pages short, though.
But, because of this, they’re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. That sounds straightforward enough, right? In simplest terms, it’s a page on your website that explains what your business does. The Purpose Of An About Us Page What Is An About Us Page?
#ABOUT US WEB TEMPLATE HOW TO#
It lays out fields for everything you’ll need to hand over to a developer to get your page created.ĭownload it now, then learn how to put it to use in this post.
#ABOUT US WEB TEMPLATE FREE#
So, rather than create one from scratch, why not snag this free template instead?
Writing your page will most likely start with a simple Word doc. Step 3: Explain What You Do and Offer in More Detailĭownload Your Free About Us Page Template.Step 2: Start With Your Mission Statement.Step 1: Figure Out Everything Your Page Will Include.45 More Real-Life Examples of the Best About Us Pages Around.50 About Us Page Examples To Inspire Your Own.The main benefit offered by this template is the abundance of sections for highlighting different aspects of your business: such as your portfolio, customer case studies, and testimonials from your previous clients. (You’ll see it modelled in the design gallery by an interior design business – classy, yet accommodating!) It’s a strong fit for multiple different types of businesses, such as design agencies, real estate companies, and architecture firms. Hayden is a simple and effective business website template to create a professional-looking website.
Below, we’ve pulled together our top 10 business website templates from across the web. The even better news? That website builders offer huge ranges of templates, or “themes” – preset designs which you can “plug and play” into your website to instantly, effectively establish your website’s look and feel.īut the question remains – just how do you choose the website template that’s right for your business? We can help. That’s especially the case when you use a website builder – a tool which allows you to build a website in quicktime, without hassle or headaches. The good news? Creating a website doesn’t have to take time, involve a lot of effort, or even cost all that much money. It’s their first touchpoint with your brand – so it’s your chance to impress, inform, inspire, and invite them to learn more. Not only is an indicator of your business’ legitimacy and values – it’s often how your potential customers will find and interact with you. To say a website is important for your business is a huge understatement.
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