Toward the end of the short article, it said, “Dave Nichols and Beatnik were let go.” Notably, Dave was the editor, and Beatnik was also an important part of the company. – Furthermore, the article states that the new owners of Easyriders held their “creative meeting in Canada.” Our thought was, whatever happened to the focus on the AMERICAN biker? Later we found that the new owners are Canadian.įurthermore, the article states that the new owners of Easyriders held their “creative meeting in Canada.” Our thought was, whatever happened to the focus on the AMERICAN biker? Later we found that the new owners are Canadian.
– This doesn’t sound like the spirit of Easyriders will continue.
– Melrose in Beverly Hills?!?! How can someone who doesn’t know who Lichter runs a 50-year-old BIKER company? – Some clothing store guy now owns Easyriders? So there are a number of troubling things with the above. The guy had never heard of Michael Lichter.” In addition, for decades, he was THE photographer of Easyriders Magazine.Īfter a lot of knocking on doors, Lichter was eventually able to “… speak to one of the new partners, who owns StrongHold, a clothing shop on Melrose. As you probably know, Lichter is THE most well-known motorcycle photographer.
EASY RIDER MAGAZINE CENTERFOLDS ARCHIVE
In Bandit’s article, he notes that Michael Lichter went to check on his photo archive at the Easyriders headquarters. In addition, he gets good information early because he knows a lot of key people. Then in July 2019, we found an article by Bandit on If you do not know, Bandit has been in the biker industry for decades. Subsequently, we began searching for answers to discover what was happening and why Easyriders closed.Įarly Information on the Changes at Easyriders So it came as no surprise that there were a lot of loyal subscribers and followers who were not happy, to say the least. So, you would not get the Magazine if you had a subscription. For instance, the Magazine’s site was shut off, its domain was up for auction, its Facebook activity fell off, etc.Įven worse, there was an announcement that Easyriders would no longer be printed. Especially surprising was that one day, pretty much everything related to Easyriders online went silent. Then in 2018, Teresi announced that what was left of the iconic brand was up for auction. Additionally, some of the people with experience that left the company and their replacements do not have a similar experience. And eventually, the size of the staff shrinks. Then the number of Bike Shows and Rodeos held each year was cut back. Also, the quality of the attractions at the events started to drop. In addition, attendance at the Easyriders events began to have huge declines. Over the years, magazine sales slowly went down. Then years later, the Biker Rodeos and Motorcycle Shows began. Then, under Teresi’s leadership, Easyriders Magazine became an iconic American biker name. And the legal name of the company chosen was Paisano Publications. First, Joe Teresi and others started the company in 1970. Why did Easyriders Magazine Close? Who Owns Easyriders Now? What is the future of Easyriders Magazine, Motorcycle Rodeos, and Bike Shows? These are some of the many questions revolving around what happened to Easyriders.īut before we go into what is happening with Easyriders, here is a brief company history. Home > Easyriders Magazine What Happened to Easyriders?
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